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    Balenciaga to focus on collections and heritage, not hype

    July 1, 2022 /

    Ahead of Paris fashion week, Balenciaga creative director Demna has let it be known the house will not seek to create buzz via controversy for its upcoming show, instead focusing on product, heritage and craftsmanship. After a series of high profile faux pas, from a campaign that featured children, props that included a Supreme Court ruling concerning child pornography, and a relationship with troubled collaborator Ye, also known as Kanye West, who’s anti-semitic remarks attracted a slew of criticism and termination of contracts, Balenciaga, while not exactly pariah status, was certainly outcast after it offered muted apologies before issuing a proper mea culpa. But like most things in fashion, it…

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